As Chief Marketing Officer, Catherine Roche is responsible for developing and implementing strategies that elevate the enterprise brand, acquire customers and deepen relationships through loyalty, and optimize BMO’s external voice in the marketplace. Catherine is responsible for the bank’s centres of expertise in digital marketing, marketing insights and loyalty measurement, and for embedding purpose and sustainability into the organization’s Marketing strategies.

Christine Provvidenza completed her Bachelor of Physical and Health Education and Master of Science, Exercise Science at the University of Toronto. She is also a registered Kinesiologist. As a Kinesiologist, Christine has been involved in the development and delivery of sport-based injury prevention programs, with a specific focus on concussion education initiatives for athletes, coaches and parents.