The IDEAA task force was formed in 2020. The task force consists of employees from various disciplines, as well as family and youth representatives sourced through the family leadership program. There are three taskforce sub-committees: Data Action, Education, Training and Transformative Practice, and the Accessibility Planning Advisory Committee.
The IDEAA taskforce provides valuable insights to bring Holland Bloorview 2030 Strategic Plan to life in the most meaningful and equitable ways possible. Members also assist the IDEAA office in identifying and developing strategies to maintain alignment with the annual IDEAA workplan and organizational priorities.
 | Joanne Maxwell, Vice President, Experience and Transformation Joanne has played a leadership role in many Holland Bloorview initiatives including multiple cycles of accreditation, the creation of the connect2care client portal, the launch of Schwartz Rounds, the migration to Meditech Expanse, and the introduction of a Family Navigation Hub to support families with complex social needs. In addition to her clinical background as an occupational therapist and her project management designation, Joanne has held senior roles in collaborative practice, ambulatory care and quality, safety and performance.
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Meet the IDEAA team
 | Lorraine Thomas, Manager, IDEAA Lorraine Thomas is an experienced health professional leader with 20+ years of advocating for community health, and client and family programs focused on unity, health literacy, and inclusivity for under-serviced populations. Lorraine has exceptional knowledge and a breadth of skills around IDEAA and is responsible for the development of innovative, authentic and responsive strategies to promote a healthy, safe, just and equitable workplace. Lorraine reports to Joanne Maxwell, vice president, experience, transformation and social accountability. |
 | Sophia Okyere-Oduro, Anti-racism implementation specialist Sophia Okyere-Oduro MSW, is a passionate social worker with 10 + years of hands-on experience in community mental health, health promotion, and implementing anti-racism concepts and practices. She also holds an Honours BA in Sociology and a Certificate in Women's Studies from the University of Windsor. Sophia hopes to enhance her skills and knowledge in advocating for equitable and inclusive societies. |
 | Simone Murray-Binns, Divisional Coordinator and Senior Executive Assistant Simone Murray-Binns brings a wealth of experience as an office administrator having worked abroad with diverse international organizations. She leverages this expertise to support the IDEAA office. Additionally, Simone provides executive-level administrative support and project coordination for the vice president, people and culture. |
Interested in finding out more about IDEAA? Please e-mail ideaa@hollandbloorview.ca.
