“Our new site was designed in collaboration with clients, families and donors, and includes a number of new features, such as increased accessibility, language options and enhanced mobile experience, ” said Stewart Wong, vice president, communications, marketing and advocacy. “The end result is a website with improved navigation, search function, visual layout and overall usability.”

New features

The new website offers a number of fresh and innovative features that will allow visitors of all abilities to find the information they need when visiting our website, including:

• Refreshed and streamlined content into one seamless browsing experience such as information about hospital services, giving, research and education as well as stories from BLOOM, our special needs parenting blog;  
• Translate function for over 100 languages;
• One-button sharing of content on social media channels; 
• Easy newsletter sign-up to stay connected to Holland Bloorview;
• Improved visual appeal and navigation;
• Enhanced accessibility features;

• Improved integration of donation opportunities throughout the site;

• Mobile friendly; and
• Enhanced access to Holland Bloorview news, stories and events.

A true collaborative effort

With clients and families at the forefront of all that we do, the redesign was a true collaborative effort, including the views of clients, families and staff throughout the 18-month journey. 
The process included hundreds of points of engagement and incorporated feedback from focus groups, surveys and one-on-one sessions.
The modernized site will help Holland Bloorview deliver on our vision of creating the most meaningful and healthy futures for all children, youth and families.