Sarah Barker

Sarah Barker

Vice President, Public Engagement

Sarah Barker joined Holland Bloorview Kids Rehabilitation Hospital Foundation  in 2015. In this role, she oversees all advertising, marketing and social media engagement for the hospital and Foundation, along with all annual giving programs. She was integral in the launch of the Foundation’s successful Capes for Kids fundraising campaign, which has raised over $1.7 million in 3 years.

Prior to joining Holland Bloorview Foundation, Sarah held senior roles at Eva’s Initiatives for Homeless Youth and the Canadian Women’s Foundation, where she led brand transformation strategies for both organizations, including launching national advertising campaigns and re-vamping digital properties resulting in increased public awareness and fundraising results.