Ashley Ritchie is a Marketing Professional, specializing in Content and Sponsorship Strategy. She completed her B.A at McGill University, then went on to pursue a post-graduate certificate in Marketing Strategy from Ryerson. She currently leads the content marketing charge at Sonnet Insurance, Canada’s first fully online home + auto insurance provider. Ashley brings 10+ years’ experience leading eCommerce, marketing, and sponsorship efforts across various businesses. In previous roles, she was part of the eCommerce marketing team at Sears Canada and from there joined Walmart Canada to aid in developing their first Omnichannel strategy. After meeting patients and staff from Holland Bloorview three years ago while hosting them at a Toronto Blue Jays game, she fell in love with the organization and was in awe of all the support and possibilities provided to the patients and their families. She hopes to empower organizations to get involved and support all the wonderful initiatives at Holland Bloorview.